Best For Content creators, online marketers, and businesses of all sizes.

Product Details

MailerLite is an email marketing software that offers some of the latest email marketing features. It helps to increase the number of subscribers and to build stronger and productive relationships with subscribers.

With MailerLite, you will not need to hire a designer. The intuitive editor with drag & drop feature can enable you to build professional newsletters that look beautiful within a short time. You do not need any HTML skills to design a newsletter.

MailerLite also offers a variety of metrics and reports that you can use to fine-tune your email marketing campaigns to get the most from them. The advanced targeting features make it easy to personalize all emails and deliver them at the best possible moments.

Other top features of MailerLite include A/B split testing, auto resend, RSS campaigns, delivery by time zone, email automation, tagging, segmentation, promotion pop-ups, surveys, and click maps, among others.

Contact Details

  1. MailerLite
  2. Founded in 2010
  4. Located in Lithuania

MailerLite Pricing Overview

For up to 1000 subscribers and up to 12000 emails each month, you will not have to pay anything. The cheapest paid plan is for up to 1000 subscribers with unlimited emails, which is offered at $10. The most expensive offered at $50 for up to 10,001 subscribers.

Starting Price
$10.00/month Monhly price is based on number of subscribers in account
Free Trial
  • Android
  • Cloud
  • Installed – Mac
  • Installed – Windows
  • iPhone / iPad
  • SaaS
  • Web-Based
  • Web-Based, Cloud, SaaS
  • Documentation
  • In Person
  • Live Online
  • Webinars
  • 24/7 support
  • Chat support
  • Email support
  • Phone support

MailerLite Features

  • A/B Testing
  • API
  • Autoresponders
  • CAN SPAM Compliance
  • Campaign reports
  • Cart Abandonment
  • Click maps
  • Custom HTML editor
  • Dedicated IP
  • Drag & drop editor
  • Drip Campaigns
  • Embedded signup forms
  • Image Library
  • Landing pages
  • Marketing Automation
  • Newsletter templates
  • Personalization
  • RSS campaigns
  • Segmentation
  • SMS Marketing

MailerLite Reviews

Showing 1 of 1 reviews

Overall 4.4/5
Ease of Use 5.0/5
Customer Service 4.0/5
Kent S.

Used the software for: Less than 6 months

Likelihood to Recommend

July 27, 2020

Overall Rating 5/5
Ease of Use 5/5
Customer Service 4/5
Features 4/5
Value for Money 4/5
“A Great Blend of Features and Affordability”

With MailerLite, you can create eye-catching email designs. This app allows you to create four types of email campaigns and manage your target recipients with its easy to use and smart-looking interface. This amazing tool gives you the ability to create forms, popups, and landing pages. MailerLite also features email automation, which can be made in simple steps because you won’t be confused about how to navigate its interface. Plus, this application has a free version and offers a free trial for you to try out what it can do to your business or activities that require sending emails to a number of people. MailerLite has excellent customer support, which is very useful if you are busy with your business and can’t waste precious time if you need help troubleshooting the app. MailerLite also works well with other apps. There are a lot of available integration going on, which includes working with ClickFunnels, Trello, Facebook, WordPress, Zapier, WooCommerce, Google Forms, Basecamp 3, Google Sheets, Zendesk, Google Docs, Shopify, Magento, PayPal, Slack and Stripe.


If you’re looking for a great online marketing application to help your business, look no further. MailerLite has been around since 2010 and has already helped more than half a million small and medium business owners in managing their strategy on how to reach out to their intended market or customers. MailerLite has an impressive track record of providing support to people starting their own business and, thus, generally don’t have enough money to spend. It is simply a great way to maximize your newsletters and your emails in general, to give your email marketing campaign a higher chance of being a resounding success.
If your business requires you to be mobile, you will see no problem in using MailerLite because it is online and can be accessed using an iPhone, which is very convenient. All in all, considering the amount of money you’re going to pay or if you’re just using the free version, this app gives a great combination of features, and it’s affordable compared to other applications.


There are a few things that will make you shy away from using a tool. If you want more features, you certainly can’t have it if you’re using the free version. You have to pay to get more, but that’s the reality of things. The email automation process can be a bit time consuming if you’re already scrambling for time because you have to make a workflow that requires some thinking and choosing options within the application. If you’re planning to ramp up things and expand your business, a free version simply won’t cut it, and you’ll have to get a plan to meet your growing needs.

Frequently Asked Questions

This email marketing software is the right fit for those looking for a simple and affordable email marketing solution. However, for sophisticated features such as advanced automation, you will be shorthanded.
Yes. There is a free MailerLite version, but of course, there are some limitations. Paid plans start at $10 a month, and there's a free trial.
Users can opt to import their lists if they are shifting from another email marketing software. There are also forms and landing pages to collect emails.
The API key is found on the Developer API page under Integrations. You will need the API key to integrate MailerLite with other apps.
You can only remove the MailerLite logo from the footer of the newsletters and landing pages if you are on a paid subscription.
Yes. There's the MailerLite WordPress plugin that helps marketers to grow their lists by inserting the form on their websites.
The company is based in Lithuania and has an office in Vilnius, Lithuania. There are also remote employees in the USA, Germany, France, Thailand, Bali, and Mexico.

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