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With close to two decades in business, Keap, formerly known as Infusionsoft, is one of the leading CRM and marketing automation companies. After the rebranding, the Arizona-based company rolled out two new products, Keap Grow for small businesses and Keap Pro for more established businesses. The two are offered alongside Infusionsoft, a robust CRM, sales, and marketing automation software, custom-tailored for established companies.
Infusionsoft by Keap is the most popular package and offers client management (CRM), marketing and sales automation, lead scoring and company records, and advanced reporting and eCommerce. The plan includes a dedicated business telephone line, text, and email to ensure companies stay connected always. Businesses can also opt for the business coaching services at a one-time fee of $999.
Infusionsoft CRM Software
The Keap Infusionsoft CRM software enables businesses to track all the crucial events in a customer’s journey and stores all client activity, communications, and data on one platform. It tags along with Smart Forms for collecting data through personalized messages and is prompt in replying to existing contacts and incoming leads.
Infusionsoft Email Marketing
One of the best features of Infusionsoft is email marketing that helps businesses to generate revenue and sales by nurturing leads. The service boasts a 20% open rate and a 13% click rate, which are above the industry standard of 17.9% and 2.7%, respectively.
Keap has equipped Infusionsoft with loads of free templates to help marketers with no HTML experience to design compelling emails that appeal to customers. The service also has segmentation tools that help marketers to classify their lists into smaller groups based on the demographics to boost conversion. -Another resourceful feature on the Keap app is the “at a glance” function, a reporting tool that shows the performance of the email marketing campaigns. Besides reporting, it suggests some of the ways marketers can optimize their campaigns to yield better results.
Infusionsoft Marketing Automation
The Infusionsoft sales and marketing automation service can automate just any process. The system has been designed to send emails and SMS messages automatically, move leads to the next step in the sales funnel, and conduct follow-ups consistently.
As expected, Infusionsoft by Keap allows for seamless integration with some of the popular apps and platforms, including Shopify, WordPress, WooCommerce, Zapier, ThriveCart, BigCommerce and Customer Hub just to mention a few.
With Infusionsoft, businesses can allow clients to book appointments, track the sales process, send quotes, and invoices. Keap is also connected to a marketplace where businesses can get different solutions, whether it’s attracting leads, converting leads, or generate referrals.
Keap does not include a free version, but there's a free trial plan with no credit card required. Since its rebranding, pricing starts at $199.00 a month. Below are more pricing details.
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