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Product Details

EmailOctopus is among the most affordable email marketing software programs on the market. The company boasts over 47,000 customers and has sent close to 10 billion emails so far. It allows for simple integration with over 500 apps and platforms, including Zapier, WordPress, Shopify, WooCommerce, BigCommerce, and SurveyMonkey, just to mention a few.

With this email marketing software, businesses can build their lists the easy way using custom EmailOctopus forms or embedded WordPress plugins. It’s also possible to segment the lists to send targeted and personalized emails based on demographics, and engagements. Users can also automate workflows, and drip campaigns to maintain consistent communication with clients.

When it comes to email designs, EmailOctopus allows marketers to create email designs from scratch. Marketers can also customize any of the prebuilt templates and even upload third party templates. EmailOctopus also offers real-time analytics to help businesses make decisions based on data to help optimize future campaigns.

Contact Details

  1. EmailOctopus
  2. Founded in 2015
  4. Located in United Kingdom

EmailOctopus Pricing Overview

There is a free version of EmailOctopus, but the company doesn't have a free trial. Pricing starts at $20 a month. Below are additional details of the EmailOctopus pricing.

Starting Price
$20.00/month Monthly price is based on number of subscribers in account
Free Trial
  • No
  • Android
  • Cloud
  • Installed – Mac
  • Installed – Windows
  • iPhone / iPad
  • SaaS
  • Web-Based
  • Web-Based, Cloud, SaaS
  • Documentation
  • In Person
  • Live Online
  • Webinars
  • 24/7 support
  • Chat support
  • Email support
  • Phone support

EmailOctopus Features

  • A/B Testing
  • API
  • Autoresponders
  • CAN SPAM Compliance
  • Campaign reports
  • Cart Abandonment
  • Click maps
  • Custom HTML editor
  • Dedicated IP
  • Drag & drop editor
  • Drip Campaigns
  • Embedded signup forms
  • Image Library
  • Landing pages
  • Marketing Automation
  • Newsletter templates
  • Personalization
  • RSS campaigns
  • Segmentation
  • SMS Marketing

EmailOctopus Reviews

Showing 1 of 1 reviews

Overall 4.4/5
Ease of Use 5.0/5
Customer Service 4.0/5
Bryan S.

Used the software for: 6-12 months

Likelihood to Recommend

July 27, 2020

Overall Rating 4/5
Ease of Use 5/5
Customer Service 4/5
Features 4/5
Value for Money 5/5
“Powerful, Innovative Email Marketing Solution and It’s Low Cost!”

I never thought that an email marketing platform could possibly be a low-cost through Amazon’s Simple Email Service. EmailOctopus is a very innovative and powerful email marketing solution without the need to sacrifice deliverability and scalability. It comes with easy to use interface that allows me to send rich HTML emails to my subscribers in just a matter of a few clicks.


One of the interesting things about this software that got my attention is its dependable automation tools. These tools help my business when it comes to onboarding sequences and time-based drip email.
I am very satisfied with using the impressive set of email templates. That is because I can quickly generate email marketing campaigns that are all responsive. With the help of Zapier integration, I can integrate with more 500 products and services. Full GDPR compliance, real-time analytics, responsive templates, and powerful automation ate some of the notable features that I like about it.
When EmailOctopus was first introduced to me by a friend who is also a business owner, I asked if I can create email marketing emails with ease using the software. I am glad that the answer is “Yes.”
This email marketing platform offers an interesting set of templates that helps me simplify the creation process. What’s more, the email campaigns I created using the templates were not just attractive, but also response all over devices. Meaning, I can send my customers with either plain text emails or personalized newsletters. My subscribers can receive the content on their mobile phones, tablets, or desktops.
Additionally, this software comes with hosted, custom forms that allow me to build my own list of subscribers with less effort. One of the good things about this solution is that there’s no intricate integration or no code involved in gathering email addresses just to grow my customer base. I am free to use the embedded form or WordPress plugin to collect essential information from my site visitors. I don’t even need to write any single line code.
I have a complete control over this software, and I like how flexible the email marketing service, especially if I need to send bulk email. Even during busy seasons, I can still scale up or down. So, I would not be surprised to see myself using EmailOctopus for the coming years.
I have no problem with the setup process because all I need to do is to follow the instructions. If I encounter some technical issues, the customer service team will help me as quickly as possible.


For the past two years, I have been trusting EmailOctopus in helping me with my email campaigns. It may be an outstanding solution, yet I still find some minor disadvantages like a little difficulty in segmenting my subscribers. I also hope that the features would not be as limited as now, and l am really looking forward to it.

Frequently Asked Questions

This is an email marketing solution that enables businesses to send email marketing campaigns, build subscriber lists, and automate marketing tasks.
Yes. The Starter plan is available for free. It allows users to store up to 2,500 contacts and send a maximum of 10,000 emails per month.
No. This is no longer a requirement, but if you want to use Amazon SES to send your emails, you can opt for EmailOctopus Connect.
You can find your EmailOctopus API key on the API documentation page. Click the ''Create A Key'' button, and it will be generated.
All subscribers in your list are counted as contacts, except for those that unsubscribe. When it comes to subscribers that appear in multiple lists, each of them is counted as a separate contact.
Yes. Just like most email marketing software programs, you can integrate EmailOctopus with WordPress, BookFunnel, OptinMonster, Shopify, Optin Ninja, and MailOptin, among other platforms.
Yes. The company has a generous 20% discount for all non-profits.

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