ActiveTrail

Established as a side project by RealCommerce Group, ActiveTrail has climbed up the ranks to become one of the best email marketing software and automation companies in the world. The multi-channel service provider allows small and medium-sized businesses to nurture meaningful relationships with their clients.

ActiveTrail offers several channels, including email, landing pages, signup forms, SMS, and even social media integration. The service also enables marketers to automate workflows using autoresponders, active triggers, onsite behavioral triggers, cross-channel marketing, and ActiveTrail for eCommerce. ActiveTrail also supports integration with several apps and platforms, including Zapier, Salesforce, Magento, WooCommerce, Prestashop. Shopify, etc.

The ActiveTrail email marketing software helps users to design professional and attractive email, signup forms and landing pages designs using the drag and drop builder, or customize the dozens of prebuilt templates in just a matter of minutes. Also worth mentioning is the active personalization capabilities that allow marketers to personalize the title, text, and even images to suit the intended audience.

To guarantee deliverability, and the success of email marketing campaigns, ActiveTrail leverages its Big Data capabilities. The system is intelligent enough to segment lists, and predict the best times to send emails. The A/B testing tools, on the other hand, allow marketers to sample different email marketing campaigns to find out which ones have the best success rates.