Best For eCommerce companies, brands, affiliate marketers, coupon sites, price comparison websites, financial services, bloggers, podcasters, creative agencies, developers, health institutions, and education institutions.

Product Details

Established as a side project by RealCommerce Group, ActiveTrail has climbed up the ranks to become one of the best email marketing software and automation companies in the world. The multi-channel service provider allows small and medium-sized businesses to nurture meaningful relationships with their clients.

ActiveTrail offers several channels, including email, landing pages, signup forms, SMS, and even social media integration. The service also enables marketers to automate workflows using autoresponders, active triggers, onsite behavioral triggers, cross-channel marketing, and ActiveTrail for eCommerce. ActiveTrail also supports integration with several apps and platforms, including Zapier, Salesforce, Magento, WooCommerce, Prestashop. Shopify, etc.

The ActiveTrail email marketing software helps users to design professional and attractive email, signup forms and landing pages designs using the drag and drop builder, or customize the dozens of prebuilt templates in just a matter of minutes. Also worth mentioning is the active personalization capabilities that allow marketers to personalize the title, text, and even images to suit the intended audience.

To guarantee deliverability, and the success of email marketing campaigns, ActiveTrail leverages its Big Data capabilities. The system is intelligent enough to segment lists, and predict the best times to send emails. The A/B testing tools, on the other hand, allow marketers to sample different email marketing campaigns to find out which ones have the best success rates.

Contact Details

  1. ActiveTrail
  2. Founded in 2004
  4. Located in Israel

ActiveTrail Pricing Overview

There's no free version of ActiveTrail, but the company offers a 30-day free trial. Pricing for the email packages starts at $9 a month when billed monthly, while annual billing attracts up to 25% discount. Below are more details on ActiveTrail pricing.

Starting Price
$9.00/month Monthly price is based on number of subscribers in account
Free Trial
  • No
  • Android
  • Cloud
  • Installed – Mac
  • Installed – Windows
  • iPhone / iPad
  • SaaS
  • Web-Based
  • Web-Based, Cloud, SaaS
  • Documentation
  • In Person
  • Live Online
  • Webinars
  • 24/7 support
  • Chat support
  • Email support
  • Phone support

ActiveTrail Features

  • A/B Testing
  • API
  • Autoresponders
  • CAN SPAM Compliance
  • Campaign reports
  • Cart Abandonment
  • Click maps
  • Custom HTML editor
  • Dedicated IP
  • Drag & drop editor
  • Drip Campaigns
  • Embedded signup forms
  • Image Library
  • Landing pages
  • Marketing Automation
  • Newsletter templates
  • Personalization
  • RSS campaigns
  • Segmentation
  • SMS Marketing

Frequently Asked Questions

ActiveTrail is an email and SMS marketing software that helps small and medium-sized to reach their customers using email and SMS campaigns. The software program can also be used to build lists and automate workflows.
No. ActiveTrail is only available as a paid version, but there's a 30-day free trial with subscriptions starting at $9 a month. Users don't have to sign any contracts to get started.
No. This email software has a user-friendly editor that helps marketers create beautiful emails without touching any code.
Yes. ActiveTrail comes with a robust analytics system that helps users track all the delivered emails, clicked links, and the recipients' devices, among other crucial data.
Yes. This service enables marketers to identify bounced emails and the reasons for the bounce. That means businesses can ensure their lists stay healthy always.
Yes. Users can easily upload email lists to ActiveTrail using CSV files. Alternatively, you can use the ActiveTrail API.
Yes. You can integrate ActiveTrail with other apps, including Zapier, Magento, Salesforce, WooCommerce, Shopify, and Prestashop, just to mention a few.

Tips & Trends

We know business software inside and out. Check out our blog to see what's happening in the world of software.