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Product Details

For close to two decades, ActiveCampaign has had a significant impact on over 100,000 small and medium-sized businesses. The company offers best-in-class marketing solutions, including email marketing, marketing automation, sales, CRM, multichannel marketing, and machine learning.

ActiveCampaign gives businesses control over their email marketing campaigns. The software features a simple drag-and-drop email builder that enables marketers to send captivating emails in minutes. It’s easy to personalize the emails and target them to the right audience, thus guaranteeing higher open rates and conversions. The software also offers detailed reporting and analytics to gauge the performance of email campaigns.

With this email marketing software, users can also build email lists and segment them based on demographics. Besides sending emails, ActiveCampaign can automate workflows using autoresponders and email triggers to ensure businesses maintain constant communication with clients.

Contact Details

  1. ActiveCampaign
  2. Founded in 2003
  3. activecampaign.com
  4. Located in United States

ActiveCampaign Pricing Overview

There's no free version of ActiveCampaign, but a 14-day free trial with no credit card required is available. Pricing for the paid plans starts at $9 a month. See the full pricing details below.


Starting Price
$9.00/month Monthly price is based on number of subscribers in account
Free Trial
Deployment
  • Android
  • Cloud
  • Installed – Mac
  • Installed – Windows
  • iPhone / iPad
  • SaaS
  • Web-Based
  • Web-Based, Cloud, SaaS
Training
  • Documentation
  • In Person
  • Live Online
  • Webinars
Support
  • 24/7 support
  • Chat support
  • Email support
  • Phone support

ActiveCampaign Features

  • A/B Testing
  • API
  • Autoresponders
  • CAN SPAM Compliance
  • Campaign reports
  • Cart Abandonment
  • Click maps
  • Custom HTML editor
  • Dedicated IP
  • Drag & drop editor
  • Drip Campaigns
  • Embedded signup forms
  • Image Library
  • Landing pages
  • Marketing Automation
  • Newsletter templates
  • Personalization
  • RSS campaigns
  • Segmentation
  • SMS Marketing

ActiveCampaign Reviews

Showing 1 of 1 reviews

Overall 4.0/5
Ease of Use 4.0/5
Customer Service 4.0/5
Michael W.

Used the software for: Less than 6 months

6/10
Likelihood to Recommend

July 24, 2020

Overall Rating 4/5
Ease of Use 4/5
Customer Service 4/5
Features 4/5
Value for Money 4/5
“A Complete Email Marketing Package for Everyone”
Overall:

Email marketing services are not new in this 21st century. Some are only affordable, while others are of good quality but can break your bank. Good news! ActiveCampaign has them both. It is not only competitively priced but also of great quality. Who says you need to spend hundreds of dollars in your advertising efforts? This email marketing tool ensures immediate results at a competitive rate. As a new marketer, I didn’t have enough budget to use expensive email advertising platforms. Thanks to ActiveCampaign. It is money-saving and tailored to take our campaigns to a different level. Yes, you have a lot of competitors to handle and face. ActiveCampaign can make a big difference. When used right, it can help you stand out from the competition, just like what I experience. It is enticing to take advantage of cheap email marketing services. You’re not alone. I also have the same thought in mind before. But I thought of long-term savings and benefits. Of course, affordable solutions will help you save some cash. But how about its features? Can it automatically streamline your email marketing efforts? If not, it is always best to invest in options that are available at a competitive rate. It’s all right to spend a few dollars because you can expect a great web traffic, online visibility, constant sales, and high ROI at the end of the day.

Pros:

ActiveCampaign is truly a complete package; every business cannot afford to miss. From quality to affordability, it has them all. But wait, there’s more!
ActiveCampaign comes with different subscription packages. Aside from the free trial, it consists of a lite plan, a plus plan, a professional plan, and an enterprise plan. If you are on a tight budget, the lite plan got your back. But the features are limited. So, upgrade to the professional and enterprise plan as soon as possible. While you need to pay additional costs, the results are worth-it, making this email marketing solution a worthwhile investment for you.
In terms of customer support, ActiveCampaign won’t be left behind. You can reach them by phone or online. There’s also a friendly and accommodating professional that can answer your queries and other concerns. When I encounter some trouble using the solution, I didn’t hesitate to contact the company. They respond to my questions right away. I would definitely recommend this platform for my colleagues, neighbors, and close friends as well.
What else? ActiveCampaign comes with a video tutorial. Yes, you read it right. Whether you are a beginner or have a prior experience, the email marketing solution got you covered. Its video tutorials are comprehensive, detailed, fun, and easy to understand. For more information, please feel free to visit the official website of the company.

Cons:

The marketing automation of ActiveCampaign is indeed powerful. Thanks to its built-in CRM system. But this feature is not as good as other standalone platforms out there.
The reporting capability is another drawback. It is crowded and can be hard to navigate sometimes.

Frequently Asked Questions

Yes. Besides offering email marketing tools, ActiveCampaign also has a CRM software that enables businesses to manage customer experience.
No. ActiveCampaign doesn't have landing pages, but the company provides integration with third-party landing page apps such as LeadPages, ClickFunnels, and OptimizePress.
After you have created a list, you can use a CSV file to import bulk contacts. The values in the CSV file must be enclosed in double-quotes, and the encoding should be set to UTF-8.
The company is owned by Jason F. VandeBoom, who is also the CEO.
No. ActiveCampaign only counts the active contacts against the contact limit.
ActiveCampaign tracks all emails that opt-out of your list and displays the information on the List Status modal and Activity Stream pages.
This is a system that is used to determine the quality of a lead. The feature is available on the Plus, Professional, and Enterprise plans.
No. There is no free version of ActiveCampaign. But there's a free trial, while pricing starts at $9 a month.

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