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The sales funnel on a website is the tool that webmasters use to guide potential customers toward making a purchase. If you don’t have a good sales funnel that you have an understanding of, then you’re going to struggle to identify the prospects who are most likely to buy your products and services. If you are not able to do this, your marketing efforts are more likely to remain scattergun and poorly targeted, and you do not stand a strong chance of getting the right message in front of the right person, which is the key to effective marketing.
Sales funnel building tools are designed to help marketers get around these problems by building a clear path to purchase that customers follow. They are particularly helpful for marketers who are new to the principles that lie behind effective marketing campaigns, as they take care of all of the stages of the process for you and will help you to push customers down the funnel towards making a purchase.
The heart of any good sales funnel building package is the landing page creation tool. This is where you create the virtual shop window that will serve as a customer’s first introduction to your product or service. It is absolutely critical that marketers get this page right. There is only one chance to make a first impression, and companies that blow this opportunity will risk losing a considerable number of customers that they are never able to bring back. For this reason, you should check that the sale funnel builder that you are choosing has a good selection of landing page templates and an excellent reputation for actually converting visitors into customers.
The first thing to check when you are comparing one sales funnel building tool against another is how the pricing model works. Some funnel builders will charge a flat subscription cost that doesn’t vary based on how you use the service. Still, the majority will change their charges based on the number of times that your pages are viewed. This makes it even more vital that you are able to build pages that convert well since you will literally be paying a fee for every person who comes to the page.
The next thing to check is how easy it is to build the landing pages that you will be using. Most of the sales funnel building tools out there use a WYSIWYG interface to help their customers build pages. This makes it easy to design a page by dragging elements around and means the page you create in the editor will be the same as the one that shows to visitors on the internet. In this age of increasing mobile device use, it’s essential to make sure that the pages you build look just as good on a mobile or tablet device as they do on a desktop or laptop computer. Some tools will allow you to create a separate mobile view using the editor.
Finally, it’s crucial to check how the tool handles the leads that you generate. The majority of tools will integrate directly with a large number of CRM platforms and other databases, so that leads can be passed directly into one of these systems. This means that you will be able to immediately email contacts that you create using these tools and drop them into your standard marketing sequences. Make sure that the sales funnel builder you are choosing is compatible with your existing tech stack before you decide to commit to it and start building pages. It can be much more difficult to uninstall the sales funnel tool that you are using and move to another, once you’ve started capturing leads than you might think.
Overall, a sales funnel tool should be an essential part of the marketing kit for any company that is involved in the lead generation business. If you need to talk to multiple audiences and use various different messages to serve them, then these tools are a great way to create the dozens of landing pages that you will require to run this type of marketing campaign. Once you are up and running, make sure that you regularly track the effectiveness of the campaigns that you build, so that you can learn from your successes and failures as a marketer. The majority of tools that are available have analytics platforms built into them that make it possible to run this analysis. Make sure that you fully understand the tools and tracking methods that are on offer before you start to make use of the one that you have chosen. Setting up a good workflow at the start will make you far more likely to succeed.
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