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What is a landing page builder?
A digital tool used to help marketers create responsive and highly converting pages with ease.
Landing pages are the tool you use to convince people who are arriving on your website to buy or enquire about your products and services. In an increasingly busy and competitive online world, website owners only have one chance to make their point and convince the person visiting their site to proceed with their inquiry. A useful landing page is a way that they can do this. For several reasons, the requirements of a landing page are often substantially different from the needs of a standard website page. For this reason, many webmasters decide to use a bespoke landing page creation tool for this task, rather than creating a page in their standard content management system.
A good landing page will be comprised of a couple of critical elements. The first will be a message, telling the potential customer what you do and how you do it. The copy on this page should be benefits-driven and explain how the person using the product or service will feel when they are using it. It’s best if you don’t get too hung up on the features at this point. Next, you should look for an opportunity to include some testimonials or other details about how the product or service works on a day-to-day basis.
After that, try to add some video or images if at all possible so that the people visiting the page can get a far better idea of the product or service in action.
Finally, there is the form or add to cart button, which will allow the person who has landed on the page to take the next step. All of this may sound pretty simple, but there is a vast number of small factors that can make the difference between a successful and unsuccessful landing page.
A landing page builder is a piece of software that makes it easy for you to create these types of pages and, crucially, test different variants of a page against one another. Many of them come with pre-built templates that have been designed by landing page experts to produce the highest conversion rate possible. All that you need to do, to start using one of these pages, is load up the template, adjust it so that it matches your company branding and color scheme, edit the text on the page so that it is relevant to your product or service, and you will be ready to get started.
Most landing page builders will also make it easy for you to create several versions of a page (also known as variants) and test them against each other. This means that you will be able to try different versions of your page copy, design, and content against each other and decide which version is most effective at delivering new customers.
Many of the landing page builders that are available on the market offer relatively similar features, and choosing between them can be a challenging task. The first thing that you should check is whether the landing page builder is compatible with your CRM and any other tools that you use. While it is possible to receive leads by email or download them in a spreadsheet and manually add them to your other systems, this process soon becomes very cumbersome as your page and website become more popular. If the landing page builder can talk directly to your other software tools, your life will be much easier.
It’s also worth taking some time to check how the pricing structure of your chosen landing page builder works. Many will charge by the page view, and this could make things very expensive if you will be using the pages on a very popular website. Make sure that you fully understand the way this works before you sign up for service, as swapping from one provider to another can be very time-consuming and often quite challenging to do at all.
Overall, it’s essential to make sure that you choose a landing page builder that will help you meet your goals and bring many more customers to your business.
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