Email Marketing Software

Discover the best email marketing software for your needs. Browse through reviews from actual users and compare program features using our free tool.

What is Email Marketing Software?

Email Marketing software allows for email communication with prospective customers to be automated, making email marketing highly straightforward and effective.

ALL PRODUCTS Top 20 Report

Top 20 Email Marketing Software

REVIEWS Likelihood to Recommend
T20 Average Score
41/50
36.5/50
OVERALL AVG: 77.5/100
1 ConvertKit
by ConvertKit
42/50
50/50
OVERALL AVG: 92/100
2 E-goi
by E-goi
45/50
42.5/50
OVERALL AVG: 87.5/100
3 SendX
by SendX
42/50
45/50
OVERALL AVG: 87/100
4 Aweber
by Aweber
44/50
42.5/50
OVERALL AVG: 86.5/100
5 MailerLite
by MailerLite
44/50
40/50
OVERALL AVG: 84/100
6 Sendinblue
by Sendinblue
42/50
41.5/50
OVERALL AVG: 83.5/100
7 Moosend
by Moosend
43/50
37.5/50
OVERALL AVG: 80.5/100
8 EmailOctopus
by EmailOctopus
44/50
35/50
OVERALL AVG: 79/100
9 CleverReach
by CleverReach
42/50
35/50
OVERALL AVG: 77/100
10 Mailigen
by Mailigen
40/50
35/50
OVERALL AVG: 75/100
11 Freshmarketer
by Freshmarketer
40/50
35/50
OVERALL AVG: 75/100
12 Fluttermail
by Fluttermail
40/50
35/50
OVERALL AVG: 75/100
13 Campaign Monitor
by Campaign Monitor
44/50
30/50
OVERALL AVG: 74/100
14 Zoho Campaigns
by Zoho
38/50
35/50
OVERALL AVG: 73/100
15 UniSender
by UniSender
38/50
35/50
OVERALL AVG: 73/100
16 GetResponse
by GetResponse
38/50
34/50
OVERALL AVG: 72/100
17 ActiveCampaign
by ActiveCampaign
40/50
30/50
OVERALL AVG: 70/100
18 EasySendy
by EasySendy
40/50
30/50
OVERALL AVG: 70/100
19 SendPulse
by SendPulse
40/50
30/50
OVERALL AVG: 70/100
20 Omnisend
by Omnisend
34/50
35/50
OVERALL AVG: 69/100

Frequently Asked Questions

There is no direct answer to how much the software will cost. That is because different providers offer their software for various charges. It also depends on the particular plan that you will choose. In most cases, the plans are usually based on the number of contacts you have on your list. In some cases, however, the plans may be based on the number of features that you can access. If you have never tried using email marketing software before, a good idea would be to go for one that offers a free trial. You will have access to enough features to try out the product for a while and ensure that it offers everything that you need before you invest money in it.
In most cases, transferring contact lists from one provider to another is usually possible. The ease of doing it, however, depends on the particular software you choose. Look for the export contacts or download contact options and use them to transfer your lists. Most email marketing software allows transfer in CSV and Excel formats only.
You do not need any special software to use email marketing. A reliable internet connection is what you need. However, you can integrate it with a variety of other software programs to make the most of it. You have to check the compatibility of the email marketing software to determine its integration capabilities.
You do not necessarily need to be tech-savvy to use email marketing software. A majority of the advanced ones are designed to be user-friendly such that anyone can use them. You only need to choose one that will suit your skills. If you are a new marketer, for example, choose email marketing software designed for newbies. Being tech-savvy, however, may help you to utilize more of the advanced features of the software.
Email marketing software will enable you to communicate with a large group of potential clients at once. It saves you significant amounts of money, time, and effort by automating most of the email marketing processes. It also helps to build your brand and increase sales, resulting in more profit and growth of your business.

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