Email Marketing Software

Discover the best email marketing software for your needs. Browse through reviews from actual users and compare program features using our free tool.

What is Email Marketing Software?

Email Marketing software allows for email communication with prospective customers to be automated, making email marketing highly straightforward and effective.

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45 Email Marketing Software

E-goi

by E-goi 2 Read Reviews
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E-goi is a marketing automation tool designed to help businesses capture, communicate, analyze, automate, and generate more sales. It integrates email, web, mobile, and social media marketing campaigns into one online system to make them more effective. That helps to make it a lot easier…Read More

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EmailOctopus

by EmailOctopus 1 Read Reviews
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EmailOctopus is among the most affordable email marketing software programs on the market. The company boasts over 47,000 customers and has sent close to 10 billion emails so far. It allows for simple integration with over 500 apps and platforms, including Zapier, WordPress, Shopify, WooCommerce,…Read More

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MailerLite

by MailerLite 1 Read Reviews
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MailerLite is an email marketing software that offers some of the latest email marketing features. It helps to increase the number of subscribers and to build stronger and productive relationships with subscribers. With MailerLite, you will not need to hire a designer. The intuitive editor…Read More

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Campaign Monitor

by Campaign Monitor 1 Read Reviews
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Campaign Monitor is a professional email marketing platform, which offers a range of newsletters or email solutions to businesses. Using the software, you can send personalized professional emails that will promote engagement and loyal conversions. Campaign Monitor is designed to be easy to use but…Read More

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Aweber

by Aweber 2 Read Reviews
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Aweber is a powerful email marketing tool used to create engaging and attractive emails. Using the program, you can create extraordinary experiences for your contacts and turn them into loyal customers for your blog or business. Aweber offers an autoresponder, which helps with the automation…Read More

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Moosend

by Moosend 2 Read Reviews
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Moosend is an email marketing software program designed to help small and medium-sized companies tap into the enormous potential of email marketing. It allows businesses to gather data and keep in touch with customers efficiently. Marketers can quickly build their lists using the subscription forms…Read More

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ConvertKit

by ConvertKit 1 Read Reviews
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ConvertKit is an email marketing software program custom-tailored for content creators to expand their reach and communicate with their audience effortlessly. It also allows for smooth integration with other apps, including eCommerce platforms, membership sites, CRM, webinar services, and lead capture, etc. With ConvertKit, creators…Read More

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Sendinblue

by Sendinblue 3 Read Reviews
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While it started as a digital agency, Sendinblue has climbed up the ranks to become one of the leading email marketing software providers. The company offers cloud-based digital marketing solutions to over 80,000 small and medium-sized businesses. As an all-in-one marketing platform, companies can establish…Read More

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CleverReach

by CleverReach 2 Read Reviews
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CleverReach is one of the most popular email marketing tools and is trusted by more than 220,000 customers from all around the world. It mostly covers the European market but is rapidly expanding to conquer the English-speaking market as well. What contributes the most to…Read More

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SendX

by SendX 1 Read Reviews
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SendX is a cost-efficient and intuitive email marketing software program trusted by over 3,000 companies in more than 93 countries. The service allows marketers to send unlimited email campaigns, regardless of the subscription plan, build quality email lists, and automate email sequences effortlessly. Unlike most…Read More

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ActiveCampaign

by ActiveCampaign 1 Read Reviews
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For close to two decades, ActiveCampaign has had a significant impact on over 100,000 small and medium-sized businesses. The company offers best-in-class marketing solutions, including email marketing, marketing automation, sales, CRM, multichannel marketing, and machine learning. ActiveCampaign gives businesses control over their email marketing campaigns.…Read More

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Mailigen

by Mailigen 1 Read Reviews
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Mailigen is an email marketing automation SaaS, which is used in more than 100 countries spread across the world. The service aims to bring international knowledge to local businesses, helping them to grow into global companies. Mailigen has a variety of features that allow you…Read More

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EasySendy

by EasySendy 1 Read Reviews
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EasySendy is an advanced email automation software program. It can be quite useful to anyone or any business with an email list or looking to create one. Among the top features of the software is an autoresponder. The autoresponder helps to ensure all contacts on…Read More

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SendPulse

by SendPulse 1 Read Reviews
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SendPulse is a multichannel automation platform for marketers that hosts several delivery channels, including emails, web push notifications, SMS, transactional emails, and Facebook and Telegram chatbots, all under one platform. It offers one of the most straightforward integrations with CRM software, CMS, online services, shopping…Read More

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Freshmarketer

by Freshmarketer 1 Read Reviews
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Freshmarketer is an email marketing automation software designed for marketing teams that have to maintain fast turnaround times. It offers an easy and effective way to engage subscribers, before and after getting them on board. Marketers use it to build nurturing workflows, personalize at scale,…Read More

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Fluttermail

by Fluttermail 1 Read Reviews
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FlutterMail is an email marketing and automation software program custom-tailored for small and medium-sized enterprises. The software is purely online, as it is a cloud-hosted service, and guarantees reliability. With FlutterMail, marketers can grow lists, design and send compelling email marketing campaigns, and automate workflows.…Read More

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Zoho Campaigns is an email marketing automation tool that allows you to create, send, and track all your email campaigns to boost sales. It connects seamlessly with most of the popular third-party applications, which makes email marketing campaigns a lot more effective. Zoho Campaigns features…Read More

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GetResponse

by GetResponse 14 Read Reviews
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GetResponse is a renowned, all-in-one online marketing solutions company that offers custom-tailored email marketing. With over two decades in business, the company powers more than 350,000 businesses. The software program provides newsletter broadcasts, email autoresponders, and triggered emails. GetResponse uses the latest email delivery technologies…Read More

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UniSender

by UniSender 1 Read Reviews
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UniSender has been in business for over a decade, offering an all-in-one email and SMS marketing platform for small and medium-sized enterprises. The company powers more than 670,000 customers globally, and is known for its affordable services, and simple operation. Unisender allows marketers to reach…Read More

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Omnisend

by Omnisend 1 Read Reviews
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For more than five years, Omnisend has been offering email marketing solutions to small and medium-sized online retail companies as well as individual brands. Over 30,000 merchants across the globe trust this email marketing automation software. It seamlessly integrates with platforms such as Shopify, WooCommerce,…Read More

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iContact

by iContact 1 Read Reviews
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iContact is a reliable software program that allows for professional creation of email newsletters, surveys, RSS feeds, social media posts, and email automation, among many other things. This email marketing tool has been proven to help any type of business to grow its subscriber list…Read More

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HyperMail

by HyperText Group, Inc. 1 Read Reviews
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The company behind HyperMail has grown from a web development agency to a reliable email marketing software provider. HyperMail itself also has humble beginnings, starting as a back-end website sales tool for a medical sales company before going mainstream as an email marketing software. For…Read More

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Campaigner

by j2 Global 1 Read Reviews
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Campaigner is an email marketing service tailored to small to medium-sized businesses, including eCommerce companies. It helps marketers to send emails professionally and automate marketing. There’s a unique plan for eCommerce businesses that supports integration with online shopping apps including Shopify, and WooCommerce. Campaigner eCommerce…Read More

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AutopilotHQ

by AutopilotHQ Inc
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AutopilotHQ is a marketing software program lauded for its user-friendly automation. The company offers marketing solutions under four main categories; marketing automation, email marketing, lead management, and multi-channel marketing. With AutopilotHQ email marketing, it’s easy to create compelling responsive emails with no coding or HTML…Read More

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SnapRetail

by SnapRetail
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SnapRetail is a marketing software used by small businesses to manage their email marketing campaigns, social media, and eCommerce, all under one platform. For close to a decade, it has helped more than 7,200 small online retailers to sell their products, share news, and engage…Read More

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Automizy

by Automizy
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Automizy is a robust email marketing automation software tailored to help small and medium-sized businesses tap into the potential of email marketing. It is affordable, and tags along with all features and tools that marketers require to execute successful email marketing campaigns. One of the…Read More

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ActiveTrail

by ActiveTrail
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Established as a side project by RealCommerce Group, ActiveTrail has climbed up the ranks to become one of the best email marketing software and automation companies in the world. The multi-channel service provider allows small and medium-sized businesses to nurture meaningful relationships with their clients.…Read More

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Benchmark Email

by Benchmark Email
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For over 15 years, Benchmark Email has been offering email marketing solutions to small and medium-sized businesses. The email software program is a great deal for companies looking to tap into email marketing, marketing automation, and lead generation. Marketers can grow their marketing email lists…Read More

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Drip

by Drip
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Drip is an eCommerce Customer Relationship Management (CRM) software program, custom-tailored for both small and large eCommerce enterprises. It can integrate with a range of platforms, including Magento, Shopify, WooCommerce, 3dcart, Nanacast, and other online shopping apps. This eCRM software offers an all-in-one platform where…Read More

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Bigmailer

by Bigmailer
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Bigmailer is one of the most affordable email marketing software programs, which runs through Amazon SES. It supports auto, transactional, and bulk email campaigns for improved workflows. By consolidating all marketing campaigns and user data into one platform, it is easy for a business to…Read More

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With close to two decades in business, Keap, formerly known as Infusionsoft, is one of the leading CRM and marketing automation companies. After the rebranding, the Arizona-based company rolled out two new products, Keap Grow for small businesses and Keap Pro for more established businesses.…Read More

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Autoklose

by Autoklose
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Autoklose is a marketing software program that helps small and medium-sized companies to boost sales through efficient email marketing. It also provides tools for managing multiple teams to enhance productivity and a database with sales intelligence insights. Autoklose has been designed to enable marketers to…Read More

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HubSpot is a leading software development company that offers marketing, sales, and service software solutions that power over 78,700 small and medium-sized companies spread in over 120 countries. HubSpot has been progressing over the years, and at the moment, the company boasts five products. The…Read More

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Mailify

by Sarbacane
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A 2018 study by Emarsys showed that 81% of SMBs relied on email as their main customer acquisition channel, and 80% when it comes to retention. On the other hand, SMS marketing has the best open rates at 95% and boasts 209% higher response rates.…Read More

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Emercury

by Emercury
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Emercury is a user-friendly marketing automation platform that helps businesses to capture leads, convert leads into paying clients and build automated sales funnels. The company is also a market leader in the provision of managed services, including email marketing audit and strategy, and email automation…Read More

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DirectLync

by DirectLync
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DirectLync is an all-in-one digital marketing platform that offers small to medium-sized businesses a range of marketing solutions, including CRM software, social media management and marketing, website content management, and custom web design. These services are available as a bundle or as standalone services. The…Read More

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Mailjet

by Mailjet
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Mailjet is a comprehensive solution used by 150,000+ online marketers to send, deliver, and track both marketing and transaction emails. It offers an outstanding cloud-based infrastructure that makes it unique and highly scalable. Its flexible architecture allows marketers to send up to 15 million emails…Read More

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Robly

by Robly Ltd
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Robly is an email marketing company that offers the ultimate solution for businesses looking to grow their lists and boost the open rates of their email marketing campaigns. To achieve this, Robly uses proprietary RoblyAI, OpenGen, Exit-Intent, and RoblyENGAGE technologies. The company offers a real-time…Read More

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Klaviyo

by Klaviyo
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Klaviyo is a marketing automation tool, designed to enhance the experience of your customers and help increase acquisition and conversion of leads. It works by creating memorable experiences via emails, text messages, and in-app and web notifications, achieved by noting and understanding cues from customers,…Read More

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ReachMail

by ReachMail
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For close to two decades, ReachMail has been empowering small, medium, and large businesses by ensuring their email marketing campaigns are successful. The marketing and transactional email software company provides marketers with all the tools they require to keep in touch with their clients. One…Read More

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Mailchimp

by Mailchimp
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Mailchimp is the most popular email marketing software program, and arguably the best all-in-one marketing platform for small businesses. With Mailchimp, marketers can build email lists using the embedded or hosted signup forms, landing pages, social posts, ads, or the intuitive lookalike audience finder tool.…Read More

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Pinpointe

by Pinpointe
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Pinpointe refers to a cloud-based email marketing software program that helps with the creation, distribution, analysis, and management of email marketing campaigns. It features a library full of pre-built templates, which makes creating professional messages and newsletters easy and fast. Pinpointe also has powerful automation…Read More

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SendBlaster

by eDisplay
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SendBlaster is a bulk email software program designed to help small businesses execute successful email marketing campaigns effortlessly. Unlike most email marketing software, it allows users to handle mass email campaigns on desktop, and not on web-based platforms. This makes it the best choice for…Read More

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YMLP

by YMLP
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Your Mailing List Provider, popularly known as YMLP, is an email marketing solution custom-tailored for small and medium-sized businesses. It enables enterprises to build their email lists and send meaningful email newsletters efficiently. With YMLP, businesses can use signup forms, hosted forms, and opt-ins to…Read More

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Constant Contact

by Constant Contact
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Constant Contact users are furnished with a range of intuitive applications that seek to help marketers grow their customer base and nurture customer relationships. Key among the solutions offered by Constant Contact include email marketing, event marketing, social campaigns, survey management, and offer management. It…Read More

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Email Marketing Software

Email marketing software refers to applications that are designed to help with the planning, execution, and monitoring of email marketing campaigns. They usually come with a set of tools such as email builders, campaign automation, and scheduling features, among other things, which all work to streamline email marketing operations. They can also provide you with analytics and reports that allow you to measure various metrics and to fine-tune your marketing strategy.

Email marketing applications can do a lot more than help you to pitch an offer. For example, it can help you to build customer loyalty, increase direct sales, nurture leads, and increase brand awareness, among many other things. It can take time to send bulk emails. The processes include list preparation, segregation, and the actual sending. You might also need to create some feedback reports. With email marketing software, you can forget about doing all that manually, as most of the work involved in the process will be automated.

How to Choose Email Marketing Software

Numerous email marketing software systems are available on the market. While all email marketing tools are meant to serve a similar purpose, they are not created equal in terms of their capabilities or features. Some email marketing services offer a lot more value for money compared to others by providing more powerful features. To help you choose the right one for your business, you should consider the factors highlighted below.

Product Capabilities

The email marketing software you select should handle all that you would need from such a service, other than delivering emails. Your focus should be to increase brand awareness and sales. To determine the capabilities of the software, you need to consider all the features that come with it. Examples of the features to consider include automation, list management, mobile responsiveness, and tracking tools, among many others. Keep in mind that the number of features might influence the cost of the software. For that reason, choose one that has only the software that will be of use to your business to keep the costs to a minimum.

Customer Service

There are chances that you will run into some issues with an email marketing service at some point. At such a time, you will need to contact customer service for some help on how to resolve the issue. The sooner you can access a customer representative, the sooner you will resolve the issue and be able to continue with your business. You should thus choose a service that offers impressive customer service to minimize the downtimes that you might experience.

For starters, you can contact the customer service as you research the product that you should buy and get a feel of how they handle your queries. You can also check the feedback from other previous and existing users of the software. Social media and blogs should help you quite a lot with that.

Reputation

The reputation of the provider is also an essential factor to consider. A provider with a distinguished reputation is likely to offer you better services. To determine the reputation of the provider, you should check customer satisfaction statistics. There is no point in investing in email marketing software that has not been proven to work. Software that has been in the market for a while and seems to be popular will be a better choice for you.

User-Friendliness

How easy it is for you to utilize the email marketing software will play a major factor in determining your user experience. You should thus ensure that you choose one that is the most user-friendly for enhanced user experience. User-friendliness also means that you will not spend a lot of time trying to navigate and figure out the software as opposed to actually getting your work done. It mostly applies to newbie marketers, but even savvy and experienced entrepreneurs can derive numerous benefits from email marketing software that is user-friendly.

Cost

Email marketing is considered to be among the cheapest digital marketing strategies, particularly when you consider the cost of investment against the return on investment. With that in mind, you still need to ensure that you get email marketing software that offers you the most value for your money. You have to factor in the features offered in the plan you choose against the price to determine the most reasonable plan for you. Your budget will also be a limiting factor. Try to adjust your budget so that you can get a plan that contains all the features that you need for you to get the most out of the service.

Top Features of Email Marketing Software

It is only logical that, as a marketer, you should opt for email marketing software that has the most useful features. This is because it will not only ensure your marketing campaigns are more successful but also make your work easier. Some particular features are known to be the most essential in email marketing software because of the functionalities that they add. Some of the main ones are highlighted below.

Visual Editor

The visual editor creates the first impression of the email marketing software. This always counts as it determines a lot as to whether your contacts will read your emails or not. The software should have some of your preferred aspects regarding visual styling. Some of the elements that you can check when factoring in the visual editor include the drag-and-drop functionality, pre-designed templates, inbuilt photo editing, and responsive design. You can also check whether the visual editor allows you to incorporate your CSS form or HTML.

Such features will help to remove any need to redesign pitches or newsletters each time you want to send them. You should be able to copy and reuse any previous design with a few clicks or use them as new templates and redesign them, as you prefer. Overall, email marketing software will take all the hard work out of your campaigns. It will also help a lot when it comes to customization of the emails to deliver a better user experience.

CRM Integration

Email marketing software counts as among the most effective options when it comes to automating the marketing process. However, you can take the entire experience to the next level by integrating the software with your customer relationship management (CRM) system. Integration enhances the alignment between marketing and sales, increasing the effectiveness of your campaigns.

Interacting with customers will also help you to discover various data such as competitive information, demographics, and pain points. Integrating the email marketing software with your CRM will help you to get real-time data, ensuring that your records are updated for the next campaign. For example, integration can allow you to use CRM data such as the customer’s profession and previous purchases to create email content, ensuring you serve your contacts with the most relevant content.

Analytics and Reports

The majority of email marketers usually have a goal of cutting through the clutter. Having relevant and sufficient data that you can utilize in your campaigns is the most effective way of going about it. Email marketing software can provide such data by giving a detailed overview related to the performance of your campaign. The reports cover all the metrics that allow you to see which efforts are delivering the best results.

You can access the analytics from the dashboard. Some of the insights that you can get from analytics include the devices your subscribers use to read your emails, the duration they stay on your email page, the email content that they click, demography, and whether they print, forward, or delete your emails.

Autoresponders

The majority of businesses invest in email marketing software because of the automation features. Software that includes autoresponders as a feature is thus a lot more attractive to a marketer compared to one that does not have it. Autoresponders automate tasks that you would otherwise have to do manually, which goes a long way in cutting down marketing costs. For example, you can set the autoresponder to send a reply to every email that you have received, stating that you have received the message and will get back to them at a specified time.

Autoresponders can also help you to increase conversions. For example, someone may sign up on a website when the business is offering a discount. In such a case, the autoresponder can send a message to that person, giving him details of the discounted products for which he is likely looking. If the offer is enticing enough to the new customer, an autoresponder can thus be an effective tool for drawing customers to make purchases.

Similarly, you can use the autoresponder for follow-ups in a bid to nurture the relationship between your business and the new contacts on your mailing list. That is because it allows you to address any queries that they may have instantly. After sign up, for example, the autoresponder can be used to send an email that describes what the business is all about, to the new contact.

CAN-SPAM Compliance

There are some regulations in place, which are designed to prevent the sending of spam emails to individuals. For that reason, you should ensure that the email marketing software you choose does comply with the CAN-SPAM rules. Doing so will ensure that you retain the good reputation of your business in addition to optimizing email deliverability.

Some of the advanced email marketing software can analyze the content of your email to determine whether spam filters will block your message, whether the email will appear how you intend it to in all email readers, and whether the HTML appears legitimate. In most cases, third-party companies usually support the feature, not the company behind the email marketing software.

Contact Segmentation

Segmentation is among the most important email marketing aspects. That is because you cannot use the one size fits all type of approach with email campaigns. Segmentation refers to dividing your subscribers into separate or overlapping groups or segments. You can also select specific contacts based on various fields, helping you to identify ideal subsections.

Most advanced email marketing software can enable you to create different segments that are based on geolocation, purchase behavior, click-through, browser used, and subscription message data, among others. There are virtually a limitless number of segments that you can create using email marketing software.

With the right segmentation, you reduce the chances of losing subscribers. That is because you will be able to customize each email sent to specific segments based on their needs. That means that no subscriber will be bombarded with emails that are untimely and irrelevant to him or her.

Scalability

You can make use of email marketing software regardless of how big your business is at the moment. Even if you do not yet have a subscriber mailing list, the right email marketing software will help you build one. With time, however, your business will grow. The email marketing software you opt for should be able to handle the kind of growth that you are expecting. For that, you can check factors such as the maximum number of contacts that the software can work with at a time. You can also consider the cost of scaling up when the time comes, or the need arises.

Scalability is a particularly important feature to consider for seasonal businesses. It should be easy to adjust both upwards and downwards without incurring too many costs or inconvenience.

Benefits of Using Email Marketing Software

  • It Helps With Response Handling

Irrespective of the size of your business, email response handling is quite essential. For small businesses that send out only a few emails per month, it might be possible to handle all the responses manually. That, however, will still take a lot of time and effort, which you can instead spend on advancing your marketing campaigns. The autoresponder feature in the email marketing software can help quite a lot with that, especially for businesses that have to deal with large email lists.

  • Allows for Personalized and Targeted Content

With email marketing software, you will be able to segment your customers into desirable lists as per their preferences. That will allow you to send content that is highly personalized to them. That ranges from crafting the best subject lines to adding images to which they can relate. The content you send to the segmented lists will also be a lot more valuable to them, helping to drive engagement.

You will also be able to adjust your content as frequently as you need to ensure that your emails remain engaging and relevant as your contacts go through the sales funnel. That will help you to cultivate trust and loyalty for your brand and to create a good bond that will grow over time.

  • Helps to Build Credibility

Any email with a shady subject line or from an unknown sender usually feels like spam. Customers are more than likely to ignore or delete such emails. Different customers are triggered by different things to click open an email. That might range from an attractive subject line to a smiling emoji. What works for one customer might result in unsubscription for another.

Advanced email marketing software will help you to tailor all your content based on what the readers want. That is because you will be able to predetermine their interests using the software before sending out a pitch or newsletter to them. With such emails, the credibility of your business and brand will grow among the contacts on your list. The chances of your emails getting to the inbox folder instead of the trash or spam folder will increase.

Your email list should be subscription-based to ensure that you retain good credibility. It should include a checkbox, which the users have to use to opt into your list. That will help to ensure that the subscribers know the type of emails that they are going to get and the frequency with which they will be receiving the emails.

  • Improves Brand Recognition

An easy way to ensure that your brand receives the recognition that you desire from email marketing is by ensuring all the emails you send are relevant and perfectly curated. Such emails will make your brand stand out in a clearly identifiable way.

Email marketing software can help you quite a lot with all that. It ensures the emails you send out are relevant to each of the recipients. If your competitors are not using the same software, you will have a clear edge over them. If they are, you will be able to manage the competition.

Email marketing software can also be used to collect useful feedback from customers and subscribers. You can then use the feedback to adjust your marketing efforts, which will also enhance the recognition of your brand.

  • Boosts Sales

The main idea behind marketing is usually to increase sales. You can achieve that goal by using email marketing software. The software creates numerous opportunities to entice customers to make a purchase. For example, you can find out about the purchase behavior of a customer and use that to make sales. A majority of the customers will act on impulse when they receive an email they can relate to, especially when there is an offer attached to it.

Improves Customer Relationships

Customers always appreciate a good email. They do note the time and effort that it takes to create an attractive and personalized email. That will make them want to know a lot more about your business and try to get involved in it. Reaching out to customers by phone or in-person becomes nearly impossible when the number is high. That is where the email marketing campaigns come in to bridge the gap. You get to build stronger customer relationships with the personalized touch in an almost similar way to how you would in person.

  • Helps with Time and Budget Optimization for Small Businesses

Nearly all small businesses usually face constraints regarding time and budget. The big businesses that work on larger budgets can buy as much advertising space as they need, a luxury that the small businesses do not have.

The use of targeted direct mails to deliver fliers to all mailboxes can also be quite expensive. It involves the costs of designing and printing, in addition to mailing. The time you take to focus on all these things other than your business can be counted as lost revenue. Email marketing software counts as the most efficient way to use your budget and time. With the right software, it does not take much time and effort to design a professional email. It costs a lot less to send emails to many subscribers.

  • Gives Useful Metrics

You can get numerous useful metrics from email marketing software, which you can then use to adjust your marketing efforts and make your campaign more successful. Such metrics include delivery rate, click-through rate, and conversion rate, among many others. The number and types of metrics that you can access will depend on the particular software that you use.

  • Increased Traffic

Using emails is a good way to get visitors to your website. One way to go about it is to include the relevant links within the content of your emails. If you have great content on your site, you can get the customers to engage with it via your email campaigns. For example, you can use the marketing software to send out emails about new designs to your list and then upload the designs to your site. People who are interested in seeing the designs will visit your website.

  • Establish Authority

Being regarded as an expert in the industry you are in will come with numerous benefits. Email marketing software can help you establish such a position and make your business the authority, according to your clients. Keep in mind that your clients signed up for your newsletter for the main reason that they want to hear from you. By fulfilling their expectations, you will be establishing your position.

  • You Build Excitement

Feeling as though you belong in a special group brings excitement, especially when the group receives exclusive perks regularly. Given that the needs of your customers are different, you will also have to offer them varied perks in your email campaigns. Coupled with the personalized messages that you will send, each customer will feel unique and important. If possible, ensure that you find a way to award some of your most loyal customers. They are likely to spread the word about how great your business is because of the excitement they get.

Common Misconceptions About Email Marketing Software

  • Email Marketing Software Is Only for the Big Companies

This is perhaps the most common misconception. Email marketing software can help a business of any size, including startups. You should not wait until when your business is too big to handle email marketing work manually to substitute with algorithms. The earlier you start using software, the more time you will be able to allocate to production, consultation, distribution, support, and other essential aspects of your business.

  • Automation Usually Takes a Lot More Time Compared to Manual Settings

For some email marketing software, the statement might be true during the beginning stages. But even for such, automation reduces the amount of time needed quite significantly compared to manual settings. Advanced email marketing software uses artificial intelligence to ensure that even at the beginning stages, automation will be far more superior to doing things manually.

  • Only Marketing Professionals Can Use Email Marketing Software

The truth is that any marketer can make good use of email marketing software. With the way they are designed to be user-friendly, you do not need to go through a steep learning curve to gain the benefits from the software. Given that many things are automated for the advanced ones, you will barely need to do anything after everything has been set up.

  • Using Automation Makes the Company Lose Its Personality

Some people may argue that automation gives a robotic feel to the emails, which eliminates the feeling of a personal touch to the recipient. That is not true as the email marketing software provides a lot more information that can help you personalize your emails. Furthermore, it is still possible to write emails by yourself and create your designs even when using email marketing software.

Conclusion

Email marketing software can offer numerous benefits to any business with an online presence and give great ROI. The idea to benefit the most is to choose the right software. Most of the providers offer nearly similar services, so you have to choose based on what differentiates them and work best for your business. If you are already using one, but it is not satisfactory based on your needs, you can opt to shift to a better provider. The sooner you start using email software that satisfies your marketing needs, the sooner your profits will start to increase.

Frequently Asked Questions

There is no direct answer to how much the software will cost. That is because different providers offer their software for various charges. It also depends on the particular plan that you will choose. In most cases, the plans are usually based on the number of contacts you have on your list. In some cases, however, the plans may be based on the number of features that you can access. If you have never tried using email marketing software before, a good idea would be to go for one that offers a free trial. You will have access to enough features to try out the product for a while and ensure that it offers everything that you need before you invest money in it.
In most cases, transferring contact lists from one provider to another is usually possible. The ease of doing it, however, depends on the particular software you choose. Look for the export contacts or download contact options and use them to transfer your lists. Most email marketing software allows transfer in CSV and Excel formats only.
You do not need any special software to use email marketing. A reliable internet connection is what you need. However, you can integrate it with a variety of other software programs to make the most of it. You have to check the compatibility of the email marketing software to determine its integration capabilities.
You do not necessarily need to be tech-savvy to use email marketing software. A majority of the advanced ones are designed to be user-friendly such that anyone can use them. You only need to choose one that will suit your skills. If you are a new marketer, for example, choose email marketing software designed for newbies. Being tech-savvy, however, may help you to utilize more of the advanced features of the software.
Email marketing software will enable you to communicate with a large group of potential clients at once. It saves you significant amounts of money, time, and effort by automating most of the email marketing processes. It also helps to build your brand and increase sales, resulting in more profit and growth of your business.

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