Aweber and GetResponse are both professional and reliable services for email-based marketing campaigns. They can provide customers with the software for creating great looking email templates, building a subscriber base and sending out newsletters. Communication to subscribers can be automated thanks to use of autoresponders and campaigns. This is one of the main reasons for paying for either Aweber or GetResponse. Their autoresponders allow users to send out their newsletters at specific times, streamlining the entire campaign creation process.
It is not just the use of autoresponders that makes these two services appealing to email campaign creators. There are numerous other features and benefits which we will look at. Aweber and GetResponse share many of them. Whilst they may look very similar on the surface, when delving deeper into each service it becomes clear each one is unique. Some users will get a lot more out of Aweber than GetResponse and vice versa. Let’s analyze the factors that make a great email campaign service and see how the two compare.
Customers are able to try out the free trial without having to give their bank details. If they decide to pay for the service, they will usually get better value for money than with Aweber. This is especially true for users who have less than 1000 total subscribers. There are also some great discounts available to make the total price even cheaper. The discount increases if customers decide to pay for two years upfront. In contrast, Aweber discounts are less money saving.
GetResponse is better for users who are focused on split testing and landing pages. Overall, it has much better automation features than Aweber. One of its more unique benefits is the Send Time Optimization feature. It really sets the service apart from Aweber. Webinars are another very useful function which makes GetResponse even more of a bargain. Finally, there are more integrations available.
Despite the many benefits of GetResponse some email campaign creators will find Aweber far more appealing. It is much better at integrating with Gmail mobile software. If creators want to send emails to Gmail users, then Aweber is definitely the option for them. There is also a larger number of templates to choose from. Therefore, users looking for the most variety will much prefer Aweber. This service also has both AMP and phone support.
The pricing is arguably the most important factor to consider when choosing a good email marking tool. GetResponse certainly has the edge in this regard. Their Basic plans offer many of the same features on all of the plans from Aweber. GetResponse will prove to be most cost effective for users who have between 500 and 1000 subs. They cost $14 per month. The starting price for Aweber is $19.99 per month. Therefore, users will get a better basic deal with GetResponse, saving themselves $48 a year. However, with Aweber for $29 monthly users can have 2500 subs. It should also be noted that GetResponse has some great discounts which trump Aweber.
People who want to test out the services before committing financially will be pleased to read that both offer a one-month free trial. The GetResponse trial only allows for a maximum of 1000 subs. Aweber does not have a sub limit. However, Aweber also requires the user to submit their credit card details to access the trial. Users who do not want to risk being charged for a service they do not want when the trial expires will prefer GetResponse.
Both of the companies have managed to win Stevie awards due to their exceptional level of customer support. However, customer reviews suggest that Aweber has a better overall support system. GetResponse does not offer phone support. Aweber not only does but is also toll free for US based customers. GetResponse support staff can be contacted via email forms or live chat. Aweber is better for those who want a more immediate response to their issues.
Both Aweber and GetResponse share a number of features. This includes data capture and host mailing list capabilities. They also offer a decent range of email templates to utilize during the campaign. Their autoresponders can be used to send newsletters automatically at pre-determined intervals. Statistical analysis is offered to let campaign creators know the activities of their subscribers, such as link clicks and email opens. There are message builders for editing emails without the need for complex coding. Both also have integration with several third-party software.
However, there are also clear differences. GetResponse comes with several features which Aweber does not have. This includes webinars, conversion funnels and a more advanced level of marketing automation. Meanwhile, Aweber also has AMP for email, which is not found on GetResponse.
Aweber wins in terms of the number of email templates, with 700 whereas GetResponse offers 500. Both have more extensive catalogues than many of their competitors. The templates are responsive, adapting depending on the format they are being viewed in such as a traditional desktop, smartphone or tablet.
It is important for users to only choose a service with email marketing softwares that are up to date. This is certainly the case for Aweber. However, GetResponse contains many older templates which are somewhat limited. They do not display correctly when viewed on the Gmail mobile app. If the campaign is focused on Gmail, then this could be a major issue.
The company does have a beta version containing some more modern templates. Unfortunately, these are in need of an upgrade. Therefore, Aweber wins when it comes to the quality of the templates. If users are focused solely on the aesthetic designs of them there is not much difference between the two services.
Fonts are an important but often overlooked way for brands to look as professional as possible. The font that is used in a campaign can tell a lot about the company as a whole. Whilst other campaign tool services offer modern web fonts GetResponse and Aweber are somewhat limited. Aweber allows users to write with several Google fonts. This is another reason it is much more appealing for Gmail focused newsletters.
On the other hand, GetResponse only offers standard fonts such as Times New Roman and Arial on their older format templates. Luckily GetResponse’s beta templates have much more robust web font options. There are hundreds of different fonts to choose from. In terms of the sheer amount of choice GetResponse is the clear winner.
AMP for email is a feature that gives subs the ability to perform actions within an email such as booking appointments and answering RSVPs. Self-updating elements can also be added to the email, such as live weather forecasts, sports updates and breaking news items. This means that the campaign can be more dynamic and professional. When used correctly, AMP could increase the level of engagement from customers.
The downside to this system is that the campaign creator will need to have a good level of technical skill and knowledge to utilize it effectively. Aweber provides AMP for email, whereas GetResponse does not. This feature really is a game changer as it can significantly improve the quality of the entire campaign. If dynamic and innovative elements are important to the user, then they will be better off choosing Aweber.
GetResponse certainly wins when it comes to their level of marketing automation. They utilize autoresponders to streamline the workflow interface. This is done with a drag and drop system which feels very intuitive. With it, users can perform specific actions much quicker and more convenient than with Aweber. GetResponse analyzes how subs interact with the emails and lets the user base the automation around this. For instance, if subs purchase a product or click on a link this can be detected and act as a trigger.
This may be one of the more important factors to consider as the user will need a service that allows them to import data from specific file types. Both of the services can import XLS, TXT, and CSV. However, they also differ on the additional file types that can be imported. Aweber allows XLSX and TSV, whereas GetResponse is compatible with VCF and ODS. If the user will be working with files in a format specific to either Aweber or GetResponse then this will make choosing between them much easier.
GetResponse also has the added bonus of allowing imports from third party services. Both of them can be used to manually import the data, as well as assigning subs to specific autoresponder cycles as soon as they have been imported. A downside to Aweber is it can often have a longer data processing time when it comes to importing long sub lists.
Mailing lists tend to be run either via a single or double opt-in subscription. Single opt-in involves getting the sub to complete a sign in form. The process is then completed without any further action needed. Double opt-in also asks subs to complete a form but then also sends them a confirmation email with a link for them to visit. Whilst the former is more convenient for subs, the latter helps campaign creators verify that they are real people and not just bots.
Aweber and GetResponse offer both options. In this regard there is no significant difference between the two services. It should be noted that many rival email marketing solution companies only offer one of these opt-in systems. Aweber and GetResponse will therefore give users a greater amount of choice.
The number of systems that the software integrates with will determine the versatility of the campaign, including how many potential subscribers there will be. The good news is that Aweber and GetResponse each integrate well with a wide variety of apps and platforms. This includes popular social media sites Facebook and Twitter. Both also have integration capabilities with PayPal, Salesforce and Amazon.
Aweber and GetResponse have around the same amount of available integrations, so this can be considered a draw between the two. One issue to keep in mind is that syncing up with several systems may require the use of third-party tools such as Pie Sync or Zapier.
Both can be used to create data segments with the use of filters. However, Aweber is more limited as it only lets customers send emails based on one segment at a time. If Aweber users have a large number of segments to get through they will need to create new ones each time, wasting a significant amount of time. In contrast GetResponse allows for simultaneous multiple data segmentations.
Furthermore, excluding specific segments is much easier with GetResponse. Users can go through their sub list and tick segments which they want to be excluded. If this factor is an important part of a campaign, then GetResponse is the superior service to go with.
After analyzing each of the separate factors that make an effective email marketing tool it becomes clear that Aweber and GetResponse are not as similar as they might seem. Each one has their own pros and cons.
In order to choose the ideal service out of the two it is important to consider what the user’s priorities are. Every campaign is different. Some will focus on the email template design. Others may place an emphasis on dynamic content or system integration.
It’s best to refer back to the elements that are most important to their campaign. This will help them decide if they prefer Aweber or GetResponse. The question of which one is better can be answered by understanding which is the best fit for the purpose of the specific campaign.