Email marketing, contrary to initial expectations after the launch of social media, is here to stay. People and businesses will not stay away from exchanging emails and subscription letters any time soon. And this explains why email marketing is an integral part of any content marketing strategy.
So businesses are now turning to email marketing software to augment their marketing efforts. Speaking of email marketing tools, Aweber is a top contender for entrepreneurs, bloggers, and internet marketers.
Aweber undoubtedly stands out as one of the best email marketing tools of its kind. It is reliable, easy to use, reasonably priced, and contains all essential features that you would expect to find from an email market solution. Here are some of Aweber’s top features:
For starters, you can always try the range of incredible features without paying anything in the first month for the first 500 subscribers. This write-up also looks at other email marketing software that compare exceptionally well compared to Aweber.
Here are some of Aweber’s competitors who have made their mark in this industry. It is worth noting that this list does not follow any particular order with regard to how they compare to Aweber. Hopefully, you will be in a position to determine which one is the right option for you.
MailerLite is a UK based email marketing platform that compares well to Aweber. Although MailerLite is a relatively new entrant in the email marketing landscape, its youthfulness permeates through its design features. Besides being incredibly user friendly, it is exceptionally light for the pocket. That said, here is a list of features that make MailerLite a top email-marketing tool. Want to learn more about MailerLite? Read this MailerLite Review.
MailerLite boasts of an intuitive interface that makes it incredibly easy to create varied email designs. The best thing about this tool is that it remains responsive across devices. MailerLite’s responsive nature gives marketers more freedom while creating different types of newsletters.
Email Campaign Tracker
If you need to analyze key marketing metrics such as the number of unsubscribes, spam complaints, bounce rates, or clicks, this Aweber alternative can be resourceful. This feature informs your marketing strategy a great deal, especially when your campaign is faltering.
MailerLite allows you to design embedded forms using its intuitive link builder with much ease. You do not need to have some coding or HTML background to create all manner of foams used to collect signups.
iPad Subscriber App
You can only find this feature in a handful of email marketing tools. Ideally, this feature lets you use your iPad or iPhone app to collect subscriber emails. This app can be used offline, which means that you do not need to rely solely on the internet when collecting subscribers.
MailerLite welcomes new marketers with its Forever Free plan. This free plan, however, only covers the first 1000 subscribers. New members also qualify for a 14-day trial period of the tool’s premium features. The paid plan starts at $10 per to $50 per month.
Segmentation and tagging are the deal in modern-day email marketing. Although Aweber is still playing catchup in this area, ConverterKit measures up exceptionally well.
ConverterKit is highly regarded by sellers and professional bloggers who fancy using drip email campaigns in their marketing exploits. This platform also allows you to grow your subscriber lists using its range of fantastic features. Want to learn more about ConvertKit? Read this ConvertKit Review.
A mailing list can be your biggest asset. ConverterKit has a range of impressive forms that are quite effective at building lists. Unlike other forms, ConverterKit’s are easy-to-embed and highly customizable. This feature makes them highly efficient at growing your conversion rates.
ConverterKit makes organizing subscribers a lot easy using tags and segments. This feature allows you to send your subscribers highly targeted and curated content. Ideally, ConveterKit gives you the much-needed support while sending content to your subscribers.
ConverterKit users enjoy one of the best automation features. You create automated funnels, which are essential in helping you reach out to your customers. Their automation tool also helps in assessing customer preferences before sending a broadcast. All you need to do is to set the rules, and the app takes over.
ConverterKit has a simple pricing plan: all paid plans have the same features. This means that how much you pay depends on the number of subscribers. Paid monthly plans start at $29 for up to 1,000 subscribers, $49 for 3,000 subscribers, to $79 for a list with not more than 5,000 contacts. They also have some higher paid plans.
If you are looking for a freemium plan, ConverterKit has something for you if you do not have more than 1,000 subscribers.
GetResponse is a highly rated online marketing platform for businesses with a wide variety of needs. It is a feature-rich yet cost-effective email-marketing platform that has what it takes to help you build a following and grow your ROI. This Aweber alternative is also user-friendly, and it is loaded with features that are necessary for business growth. Want to learn more about GetResponse? Read this GetResponse Review. For an in-depth comparison of Aweber and GetResponse, check out this Aweber vs Getresponse review.
Email marketers can create a marketing campaign with a simple click. Getresponse’s automation feature makes it easy to build a subscriber list based on their preferences. The ability to automate emails comes in handy for eCommerce brands that are always looking for novel ways to engage and nurture their customer base.
GetResponse offers an impressive 500+ pre-designed templates, mobile previews, and a host of other features that would help you to enhance the appearance of your emails. Just like with Aweber, you do not have to be an expert to customize and personalize your templates.
Analytics are integral in enhancing content delivery. GetReponse offers advanced analytics, which helps marketers optimize their content based on their audience’s preferences. This tool extracts key metrics such as likes, shares, clicks, and much more, which go a long way in assessing the effectiveness of your campaigns.
GetResponse provides marketers with a webinar marketing solution that is used to enhance communication. This email automation platform allows you to send invites, reminders, and follow up emails, consequently improving your conversion rates. Notwithstanding, you do not need any third-party tools to conduct your webinar sessions.
All of GetResponse’s features come at a price. However, new users are welcomed with a freemium plan that allows them to enjoy all the features free within the first 30 days. Paid plans range from $15 to $99 a month. It is worth noting that the ranges of features depend on the amount you pay. They also offer personalized plans at a custom price.
It is worth noting that Mailjet is not the best alternative to Aweber if you are looking for an upgrade. But if you are looking for something cheaper than Aweber, it is a pretty decent option. For starters, Mailjet has a set of great features, but it is found lacking when it comes to overall comprehensiveness. Want to learn more about Mailjet? Read this Mailjet Review.
Mailjet has an impressive email editor. However, Unlike Aweber, it has a limited range of email newspaper templates. The templates are also quite basic, meaning you might be required to do some work when designing some email blasts.
If you need to migrate some data from another tool, Mailjet has what it takes to help you. And once the contacts are imported, Mailjets helps you match key contact properties such as email addresses, names, and locations.
Mailjet offers solid reporting and analytic functions. This email marketing tool has what it takes to assess key campaign metrics based on email performance and individual contact. Email performance reports cover key stats on opens, clicks, unsubscribes, bounces, and spam reports.
Ease of Use
Most email marketing platforms share a list of actions needed to get started. Mailjet, however, offers an easy-to-understand setup and guide. You can start by creating a test email campaign before you start exploring other advanced features.
Mailjet a free plan that lets you up to 6,000 emails a month, and this is subject to a daily limit of 200 emails. The free plan, however, only allows you to access some limited features. Mailjet offers two main plans: basic and enterprise.
The basic plan starts at $9.65 per month, and it allows you to send up to 30,000 emails. The enterprise plan goes for $20.95 for 30,000 emails. You can increase each plan depending on the volume of emails that you send.
If you are one of those high volume senders, you can take advantage of their enterprise plan that offers a custom solution.
If you need an email marketing tool to stand in Aweber’s place, start by considering these options. And since they are not created equal, it is advisable to do some due diligence before switching to either of these email marketing platforms. You can always switch to any of these proven solutions and amp your chances of improving your email marketing campaign’s conversion and ROI.